Privacy Policy

Last updated: June 18, 2026

This Privacy Policy explains how SleepReports.com ("SleepReports," "we," "us," or "our") collects, uses, shares, and protects information about you when you visit www.sleepreports.com (the "Site"), subscribe to our newsletter, or otherwise interact with us. We have written it to be clear and complete. By using the Site, you agree to the practices described here.

Who We Are

SleepReports.com is an independent sleep-product review and sleep-health publication. We are the data controller responsible for the personal information described in this policy. For privacy questions or to exercise your rights, contact us at privacy@sleepreports.com.

Information We Collect

Information you provide to us

Email address. When you subscribe to our newsletter or a lead magnet (such as a guide or quiz), we collect the email address you submit, and any name you optionally provide.
Messages. When you email us or use a contact form, we receive the contents of your message and your contact details so we can respond.

Information collected automatically

Like most websites, we and our service providers automatically collect certain technical information when you visit, including:

Usage data: pages viewed, time on page, links clicked, referring website, and similar engagement metrics.
Device and connection data: browser type, operating system, device type, screen size, approximate location derived from your IP address, and language settings.
Cookies and identifiers: information stored through cookies and similar technologies, described in the Cookies section below.

We do not intentionally collect sensitive personal information (such as health conditions, precise geolocation, or financial account numbers), and we ask that you not send such information to us.

How We Use Your Information

To operate, maintain, and secure the Site.
To send you our newsletter and related updates, but only if you have opted in. Every email includes an unsubscribe link.
To understand how the Site is used and to improve our content, navigation, and performance.
To display advertising and to measure and attribute affiliate referrals.
To respond to your questions, feedback, and requests.
To detect, prevent, and address fraud, abuse, security issues, and technical problems.
To comply with legal obligations and enforce our terms.

Legal Bases for Processing (EEA and UK)

If you are in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

Consent: for newsletter sign-ups and for non-essential cookies (analytics and advertising) where consent is required. You may withdraw consent at any time.
Legitimate interests: to run and improve the Site, keep it secure, and understand aggregate usage, in a way that does not override your rights.
Legal obligation: where we must process data to comply with applicable law.

Cookies and Tracking Technologies

Cookies are small files stored on your device. We use first-party and third-party cookies and similar technologies for the following purposes:

Essential: required for the Site to function and cannot be switched off in our systems.
Analytics: help us understand how visitors use the Site so we can improve it (for example, Google Analytics).
Advertising: used by advertising partners to measure performance and, where permitted, to show more relevant ads.
Affiliate: retailers set cookies when you click an affiliate link so a qualifying purchase can be attributed to us. See our Affiliate Disclosure.

You can control cookies through your browser settings and, for EEA and UK visitors, through the consent banner presented by our advertising partner when display advertising is active. Blocking some cookies may affect how the Site works. To opt out of Google Analytics across sites, you can install the Google Analytics Opt-out Browser Add-on.

Advertising

We support our free content in part through display advertising. Ad networks and their partners may use cookies and similar technologies to measure ad performance and, where permitted, to personalize the ads you see based on your browsing. You can manage advertising preferences and opt out of interest-based advertising through these industry tools:

How We Share Information

We do not sell your personal information for money. We share information only as described below:

Service providers: companies that host the Site, deliver our email, provide analytics, and serve advertising, acting on our behalf. These currently include providers such as our hosting platform (Vercel) and Google Analytics.
Affiliate and advertising partners: networks and retailers that measure referrals and serve ads, as described above.
Legal and safety: when required by law, to respond to legal process, or to protect the rights, property, or safety of our users, the public, or SleepReports.com.
Business transfers: in connection with a merger, acquisition, or sale of assets, in which case we will require the recipient to honor this policy.

Each third party processes data under its own privacy policy. We encourage you to review the policies of Google and any other partner whose services you encounter through the Site.

Affiliate Links

The Site contains affiliate links. When you click one and make a qualifying purchase, the retailer may set a cookie that lets us earn a commission at no additional cost to you. We may receive limited, aggregated reporting about referred purchases (such as order totals and commission amounts), but we do not receive your name, address, or payment details from these purchases. See our Affiliate Disclosure for details.

Data Retention

We keep newsletter subscriptions until you unsubscribe or ask us to delete your information. We retain analytics data for the period set in our analytics tools, and other information for as long as needed for the purposes described here or as required by law. When data is no longer needed, we delete or anonymize it.

Data Security

We use reasonable administrative and technical measures to protect your information, including HTTPS encryption across the Site. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information and to limit access to it.

Your Privacy Rights

Depending on where you live, you may have some or all of the following rights. We honor these rights for all users where we are reasonably able to.

EEA and UK (GDPR)

Access a copy of the personal data we hold about you.
Correct inaccurate or incomplete data.
Delete your data (the right to erasure).
Restrict or object to certain processing.
Receive your data in a portable format.
Withdraw consent at any time, without affecting prior processing.
Lodge a complaint with your local data protection authority.

California (CCPA and CPRA)

Know what personal information we collect and how we use it.
Request access to or deletion of your personal information.
Correct inaccurate personal information.
Opt out of the "sale" or "sharing" of personal information. We do not sell your information for money; some advertising cookie activity may be considered "sharing" under California law, and you can opt out using the advertising tools above or by contacting us.
Not receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, email privacy@sleepreports.com. We may need to verify your identity before acting on a request, and we will respond within the timeframe required by applicable law.

Children's Privacy

The Site is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

International Visitors

We operate from the United States, and our service providers may process data in the United States and other countries. If you access the Site from outside the United States, you understand that your information may be transferred to, stored, and processed in a country whose data protection laws may differ from those in your location. Where required, we rely on appropriate safeguards for such transfers.

Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for responding to these signals, the Site does not currently respond to them. We do honor recognized opt-out preference signals where required by law.

Links to Other Sites

The Site links to third-party websites, including retailers and sources we cite. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of every site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, for material changes, take additional steps as required by law. Your continued use of the Site after an update means you accept the revised policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at privacy@sleepreports.com.